Leni Klum channels 90s soap-opera drama in GUESS eyewear campaign.

GLAMOUR, DRAMA, HOT! Leni Klum steps in front of the camera as the new face of GUESS’s FOREVER GUESS eyewear campaign, channelling the energy of a larger-than-life 1990s soap star and celebrating the embodiment of a range of female archetypes.

Throughout, Klum takes on the roles of four personas: the Gossip, the Ex-Girlfriend, the Genius, and the Legend. Each character is perfectly paired with their own pair of GUESS glasses, from oversized frames to rhinestone-studded ovals to retro-inspired styles. A pair of glasses for any character you want to embody.

"FOREVER GUESS is about celebrating individuality and the freedom to express every side of yourself. Leni brings that idea to life effortlessly, embodying different characters while remaining completely authentic. Through each story, the FOREVER GUESS G logo becomes a symbol of confidence, attitude and the evolution of what GUESS represents today.”

Nicolai Marciano [Chief New Business Development Officer]