
Perfect˙ is a living, breathing creative community. We believe in creating meaningful work with the power to challenge, entertain and transform. We are many. We are one.
We create multi-platform content for and with brands. The Perfect˙ team has world-beating experience – independent experts in content creation, print publications and digital strategy. In a period when fashion, media and advertising industries are undergoing seismic changes, Perfect˙ reflects the times. Perfect˙ works with brands, creators and influential voices to produce and promote exceptional content that is delivered in imaginative, forward-thinking ways. Perfect˙ assigns streamlined teams of filmmakers, photographers, stylists, editors, writers and designers to build customised strategies for brands.
Brand and partner opportunities
Perfect˙ offers traditional media placement across print and digital formats, supporting brands and showcasing their content. We believe in providing opportunities to develop bespoke collaborations, building around a core idea, a business need or a physical product, and developing a strategy to amplify the result globally through print, digital and outdoor sites. Any platform, medium or product idea can be explored, from digital content through to printed products, exhibitions and – hopefully sometime on the horizon – events. We can create stand-alone content with and for brands, developing and interpreting a brief to create their own perfect print issue, their perfect product – to create and deliver their own perfect digital strategy.
Print.
An independent new title representing a departure from the traditional and familiar fashion magazine format.
Our first issue will be hardbacked and square format, working with Britain’s finest hand-printer using a variety of beautiful papers and finishes. Our contributors range from the world’s biggest fashion names to diverse emerging talents in the art of image-making. We offer an equal platform to all, enabling them to best express their widespread visions.
Each issue of Perfect˙ will be unique and take a different format, a desirable object in its own right – a tactile, sensuous product showcasing beautiful content, editorial and advertising in the most elevated way. Perfect˙ Issue Zero debuted in March 2021 as a hardback edition distributed globally through specialist independent stores, fashion retailers, museums, galleries and bookshops.
Digital.
Digital content is having an even greater impact on how today’s consumers choose brands. 80% of all luxury sales on - or offline are digitally influenced.
We create culturally relevant digital content that resonates with the next-generation consumer.
From concept development to influencer marketing, our audience-first, platform-specific approach backed by data will always have an impact in the powerful confluence of technology and constantly-evolving consumer behaviours.
Whether directing takeovers of clients’ social-media feeds, partnering with influencers or creating digital campaigns, we offer an all-encompassing skill set when it comes to building online strategy, from concept development and talent management to final delivery and ensuring full audience reach.
The Team.
Editor in Chief, Founder and Director: Katie Grand
Editor in Chief: Bryan Yambao
Publisher: Soraya Lamari
Art Director: Graham Rounthwaite
Editorial Director: Murray Healy
Senior Contributing Editor: Paul Flynn
Senior Contributing Fashion Editor: Jahleel Weaver
Consulting Editors: Amber Later, Ed Buchanan
Entertainment Editor: Greg Krelenstein
Casting Directors: Anita Bitton, Calvin Wilson for Establishment Casting
Events Director: Michael Hennegan
Digital Editor: Sid Rounthwaite
Press Office: The LEDE Company