Perfect & De Beers Celebrate Frieze Masters in Style.

Editorial

20 Oct

Written By Perfect Team

At the opening day of Frieze Masters London, Perfect & De Beers Group celebrated the brands new immersive installation with a followed by a star studded dinner at Tramp…

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On Thursday, De Beers Group and Perfect joined forces to mark the opening of Frieze Masters London with an evening of cocktails and dinner. The celebrations began at the Nobu tent within the fair, where guests were invited to experience De Beers Group’s captivating installation ‘Voyage Through the Diamond Realm’. The immersive presentation explored the mythical origins of diamonds, inviting attendees to journey through the diamond’s formation, symbolism, and timeless allure with a film by De Beers.

Following the cocktails and installation, the festivities continued with a dinner at Tramp. The guest list included Lily Allen, Adwoa Aboah, Beth Ditto, Kristen McMenamy, and Supriya Lele, among other prominent figures from the creative industries.

The evening brought together art, fashion, and heritage, setting the stage for a weekend of art at Frieze, whilst highlighting the timeless allure of diamonds in a fresh, modern way.